For de Bijenkorf I worked for the responsive website. I created a new structure for the content pages. The old website had around 800 different content-pages. There was no structure and for every new message, they created a new page in stead of re-using pages.
Three different templates are created for the new structure. For the templates there are different components that makes it possible to create all the content-pages from just three templates.
The structure is based on a maximum of three levels. So the user can't get lost and always able to leave the page or find the information needed. The three structure consist of a parent page/category, child-pages and within these child-pages there are accordions. The accordions contain all the information of the child-page, you have a direct overview of all the information and you are able to close the accordions you are not interested in.
For 'My Account' I re-used the template of the content pages. And started testing the lay-out en UI for my account in the stores of the Bijenkorf, letting costumers tell us what they like and what they are missing.